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HELP IMPROVE OUR INDUSTRY

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HELP IMPROVE OUR INDUSTRY

Please share your views and opinions, of where you think your Business or The Beauty Industry, in general, is headed. Your comments, will touch, improve, and also have a great influence on most facets of this great industry...

Location: Los Angeles, Ca
Members: 17
Latest Activity: Dec 22, 2010

WANT TO RELIEVE TENSION

FAILURES DO WHAT IS TENSION RELIEVING, WHILE WINNERS DO WHAT IS GOAL ACHIEVING.

Discussion Forum

FORMULA FOR FAILURE 4 Replies

Started by Robert Marc. Last reply by LISA SANTOS CABELEIREIROS May 25, 2010.

PLEASE HELP ME OUT

Started by Robert Marc Dec 31, 2009.

PAIN IS INEVITABLE

Started by Robert Marc Dec 26, 2009.

DO NOT FOLLOW, LEAD !

Started by Robert Marc Aug 5, 2009.

THERE ARE TWO THINGS TO AIM FOR IN LIFE;

Started by Robert Marc Jul 29, 2009.

ACHIEVING SUCCESS

Started by Robert Marc Jul 20, 2009.

WANT TO RELIEVE TENSION

Started by Robert Marc Jun 30, 2009.

STOP TELLING PEOPLE WHAT TO DO 1 Reply

Started by Robert Marc. Last reply by Caleb Edwards Jun 28, 2009.

GO FOR IT

Started by Robert Marc Jun 22, 2009.

NO IS NOT THE ANSWER

Started by Robert Marc Jun 16, 2009.

Comment Wall

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Comment by Robert Marc on May 1, 2009 at 2:27am
NO MATTER HOW HARD THINGS GET, WINNERS DO NOT QUIT, THEY JUST KEEP GOING......GO FOR IT........LOVE
Comment by Hairflix Team on April 1, 2009 at 9:32pm
Pay it Forward I good idea to sell more Retail in the Salon
http://www.facebook.com/walltowall.php?id=1474428402&banter_id=574174661&ref=nf&nectar_impid=e8aa9b2bc69982c076970d4b2c4c3078&nectar_navimpid=e8aa9b2bc69982c076970d4b2c4c3078&nctrct=1238634232611&show_all#/profile.php?id=1474428402&ref=nf
Comment by Caleb Edwards on March 30, 2009 at 9:32pm
The beauty industry as we know it is changing but the manufacturers and distributors don't get it. They continue to do promotions like Buy 5, Get 1 Free. That would be a great promotion if salons or hairdressers could afford it but the reality is that they are struggling to pay the rent. When the salons stop ordering that causes the distributors to become overstocked. Next thing you know its on eBay or they are sending the whole product line back to the manufacturer.

The salons and the hairdressers don't know how to advertise effectively using the Internet. Most small businesses across America don't. I think we can agree that any business that does not market themselves will shrink. The only salons that are aggressively marketing themselves right now are the chains because they have professionals managing the marketing at corporate. I'm predicting that we are going to see a lot of salons and hairdressers out-of-business in 2009. Distributors will be next with many of them barely holding on as it stands right now.

The manufacturers have had it too good for too long. They have used "education" to train hairdressers that their brand is the best and then relied on distributors to send a sales person to the salon to keep them using their brand. To use an analogy, it would be like Amazon.com using door-to-door salesmen to sell books. The world as we know it has changed and manufacturers still don't get it.

The manufacturers need to market their professional brands online to consumers and drive consumer demand into the salons. Let the salons do what they do best and that is service their customers. If manufacturers were smart they would operate like a Best Buy and do mult-channel marketing. Pick it up at a salon near you or just buy it online. Its not that hard! But when you talk to beauty manufacturers they bring up every conceivable reason why they can't do this.

All it takes is one beauty brand of any size to put their resources behind a serious effort to market themselves online and they could drive massive demand for their products.
Comment by BeautyPRpro - Alex and Sharon on March 29, 2009 at 9:46pm
I appreciate the passion Joseph and Amy. I have many years on you and have seen a lot in our industry as well as many other industry categories. What you are experiencing is not new or unique to the beauty industry. It is true it is worse now in a much more permissive country that is far less boundaried than it used to be. However, what hasn't changed is that there are still many like yourselves who are the cream that rises to the top and becomes successful in whatever their career choice.

Sharon, my wife and partner, and I have always had a helping hand available for anyone who was willing to put in the legwork and do what they say they are going to do. If you are not one of those people, it is not my job to coax you or support you. You can always recognize the qualities of those that really 'want it'. Conversely, you can never help those (as you tried to do) that don't. Frustrating isn't it.

If someone does want to move ahead. we will go out of our way to assist. Industry, passion and hard work should be rewarded with support and guidance, In almost all cases, success is the result of that effort and investment. It's pretty hard to fail when you are the cream. It happens, but infrequently.

You cannot change the world. Just those around you that seek out your aid. Avoid complainers. Find those of like mind and gather around together. We are many in number and you can usually find us all in places like this seeking each other out.

You're a good man Joseph for trying to help.

We have started some conversations in the BeautyPRpro group and we also have our own PR self-help blog at http://www.beautyprpro.com. I think you will enjoy and appreciate the topics and we would certainly welcome your experience and thoughtful comments as would our members or blog subscrbers. Please feel free to visit.

Best Wishes,

Alex Irving
www.beautyprpro.com - blog
www.twitter.com/sharonandalex - Twitter
Comment by Amy on March 29, 2009 at 8:41pm
Joseph I am with you on this 100%. Education is key to earning more for yourself. As a professional stylist myself I take every webinar and class I can find time to do. For the most part I take up to 3 a month. The Young stylists are wanting to come out of school making as much as you and I are. I have worked for 19 years at this to have the income I am making. Learn how to market yourself. Join Networking groups like BNI everyone needs a hair stylist. You need to work a couple hours a week on networking and getting your name out there. Good for you on trying to help the make-up artist it is their own fault for not taking advantage of your offer to help them. Just a couple of things to leave you to think about. Nothing changes if nothing changes.

To earn more you need to learn more.
Comment by Hairflix Team on March 27, 2009 at 11:50pm
I think the first Step is Unifying all the beauty makers via communication . Not just here in the USA but globally we certainly have the tools.The internet is what has brought us together to create a new revolution in the beauty industry.
Our industry has become very fragmented over the last 10 years or so.
From manufacturer sell outs to mass booth rentals. The old models are a changing.
I believe it it time to embrace new thought and combine it with strong fundamentals like education and product innovations. Its time to go back to supporting the little guys and the" man behind the brand". This is what we have always done as an industry.Lets get back to it. Lets begin here, to share and grow in a new direction, while maintaining the old values that got us all to this special place in time.
Peace
Rocco
Comment by Caleb Edwards on March 27, 2009 at 11:00am
I think the retail side of the salon business is dramatically shifting. In 2008, salons sold over $2 billion in professional beauty products to their clients. The majority of these sales are coming from the top 20% of the salons that are located in metropolitan areas and have the capital to buy inventory. These salons are skilled at retailing and have the software systems and shelf space to make it profitable.

The other 80% of the salons out there are mainly booth-rental salons and independent hairdressers generally have less resources, inventory and expertise when it comes to retailing products. They are trained to be hairdressers and rightly so. Over 95% of clients visiting a salon buy a hair product within 24 hours of visiting a salon. So there are millions of dollars of sales walking out the door and into the grocery stores, CVS, and Target mass retailers looking for beauty products.

I think its a real shame that hairdressers are missing out on a potentially great secondary income while the mass retailers and consumer product giants benefit. In 2008, Proctor and Gamble, Alberto Culver and L'Oreal aggressively bought professional salon brands. See the link below. Interestingly, they are also buying the larger distributors as fast as they can.

http://www.marketwatch.com/news/story/beauty-industry-may-ripe-more/story.aspx?guid={4734801E-BD37-4683-BB88-762040E016B7}&tool=1&dist=bigcharts&symb=SBH&sid=2455621

What's going to happen is that salons are going to wake up one day to find that all their "professional brands" are now bought up by one these giant companies and they are no longer exclusive to the salon. You can't blame P&G, Alberto Culver and L'Oreal really because the independent hairdressers are not providing an efficient sales channel. These companies want to be able to rollout sophisticated promotions nationally and track inventory and use aggressive marketing techniques to track everything. With 1.3 million hairdressers in the USA this becomes a logistical nightmare.

What the beauty industry needs more than anything is to unite and create a viable sales channel that professional salon brands can use to quickly get to market and benefit the local hairdresser. Right now, salons and hairdressers are being taken advantage of by big brands. That needs to stop!
 

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