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BeautyPRpro - Alex and Sharon
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Consistency Counts

Started May 12, 2009

All the World's a Stage - Are You Ready?
2 Replies

Started this discussion. Last reply by BeautyPRpro - Alex and Sharon Mar 23, 2009.


BeautyPRpro - Alex and Sharon's Page

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Trendmaker : Select your passion.
Blogger, Other
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Hairstyles, Fashion, Skincare
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Tell us about yourself...
BeautyPRpro is a blog for salon and spa owners, offering twice-weekly PR process, experience, information, tips and resources to help industry professionals grow their public persona and beauty industry businesses.

As Esche & Alexander Public Relations, with more than two decades of service to some of the most highly respected names and companies in the industry, Sharon Esche and Alex Irving are among the industry’s well known and highly respected PR strategists.

BeautyPRpro - Alex and Sharon's Blog

What’s Your Excuse?

Some writings resonate

We’ve heard every reason and excuse in the book for salon…


Posted on July 7, 2011 at 9:50am

Are You a Self-Sabotaging Salon Pro?

Just talk … It’s upsetting.

… and it always makes us…


Posted on July 3, 2011 at 9:58am

Is Your Salon or Spa ‘Beloved’ in Your Community?

This post inspired by a discussion with 27 year salon industry veteran Robin Gribbin and charter beautyprpro subscriber prize winner Meghanne Gibbon Haran of You Salon in Maryland. Also, it was a recent question by a new salon owner in the Salon and Spa Business Forum on Facebook who asked, “How can I become better known by my… Continue

Posted on November 22, 2009 at 4:33pm

10 Deadly Sins Against Positive PR Perception

How Are You Perceived?

Public relations helps to shape and cultivate how others perceive you. But before you can focus your ‘public relations’ on others you need to shape and cultivate your story for yourself and be able to tell it effectively. That means you need to envision ‘yourself’ clearly. Then, and only then, can you place it before others.

Since public relations shapes ‘perception’ (which covers a lot of ground — way beyond writing the better press release)… Continue

Posted on November 3, 2009 at 10:54pm

Salon Blog and Twitter – A Yummy Combination

Get ‘Engaged’

As our BeautyPRpro blog subscribers know, Sharon and I are great proponents of using social media to help you get closer to your clients (and the media), attract new clients (and the media) that don’t know about you yet, and keep you more ‘connected’ to all them … regularly. Today’s social media tools allow us all to do that simply and economically.

The Power of Example

Doing our own blog, being on Twitter and Facebook… Continue

Posted on June 23, 2009 at 8:58am — 2 Comments

Comment Wall (3 comments)

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At 9:24pm on March 23, 2009, Robert Marc said…

Go for it !!! I think its a great idea.

Your Friend
At 9:33pm on March 20, 2009, claudia - west palm beach salon said…
Hi Alex,
You have talked to my husband Dan Diesti in the past. I met you at the ABCH Summit a few years ago. Are you and Sharron going to the ABS? Things are going well. The cutting I do is being noticed and I have been doing many runway shows in Miami. I hope you are well. My husband always said how helpful you were.
At 8:53pm on March 19, 2009, Hairflix Team said…
Alex it is great to meet one of the dynamic forces in our beautiful industry like yourself. Your devotion to helping beauty professionals obtain their goals an provide direction should be commended. I am looking forward to collaborating with you and collectively joining forces to help beauty professionals on a global scale obtain their goals. It great talking to someone is able to look outside the current realm of our BIZ and see that technology can bring artists together for a common cause, to share and learn the craft of marketing and communication.You are a welcome addition to society here is the place to share your vision and shape the future of this Society of Beauty Makers as it evolves.
Thanks for joining Society

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