Alexander Irving's Page

How Are You Perceived?

Public relations helps to shape and cultivate how others perceive you. But before you can focus your ‘public relations’ on others you need to shape and cultivate your story for yourself and be able to tell it effectively. That means you need to envision ‘yourself’ clearly. Then, and only then, can you place it before others.

Since public relations shapes ‘perception’ (which covers a lot of ground — way beyond writing the better press release) — we have several sug… Continue

Get ‘Engaged’

As our BeautyPRpro blog subscribers know, Sharon and I are great proponents of using social media to help you get closer to your clients (and the media), attract new clients (and the media) that don’t know about you yet, and keep you more ‘connected’ to all them … regularly. Today’s social media tools allow us all to do that simply and economically.

The Power of Example

Doin… Continue

Why Have Over a Million People Watched This Video on YouTube?

It was shot at the Sasquatch Music Festival this year. Either you get it, or you don’t. Either you will do something with what you learn from it … or you won’t. As always … the ball’s in our own courts.



If you don’t get it ( or you get it, but don’t do anything with it) … no problem, you’ll still do very well with your PR efforts following the suggestions, tips, dos and don’ts in the many other blog posts… Continue

Being Consistent.

“Look to make your course regular, that men may know beforehand what they may expect.”
- Francis Bacon

Consistency means you are there, appearing at ‘regular intervals’ in the lives of your clients, and in the eyes of local editors and writers. You are someone they can “count on” seeing and hearing from. You are a part of their world … consistently.

Consistency alone can make a huge difference between you and the ‘other guy’.

People experience your consistency… Continue

By Alex Irving, on January 16th, 2009

We often forget that PR strategically impacts every level of our organizations. It’s not only about the consumer or your client, it’s about your staff too. After all, it’s their perceptions, attitudes and actions that ‘color’ your client’s lives as well as their hair every day.

There’s not much for me to say about this except … Watch it, take it in.

* What does it mean to you?
* Your salon or spa?

What could y… Continue