We’ve all seen TV shows that summed up a year, a decade and or even a century. I personally enjoy VH1’s. At the end of every year they cover the events, situations and people that had a dramatic effect on the last 365 days.
Yesterday, within hours the world had lost two of them. Whether you liked these individuals or not doesn’t change that fact they affected millions of other people. Some of us liked his music, videos and his talent. Some of us liked her shows, movies and especially… Continue
Although the days of pagan women dancing around giant stone male genitals or worshipers praying to Dina goddess of beauty are gone, our society isn’t far off.
We stare at models on the runways and magazines, agencies rake in millions selling curvy women and men won’t shut up about Megan Fox and her perfect bla bla blas. You can be sure the guys are praying for their chance with Megan. Our jealous human nature might want to shout “Who cares about models, millions and… Continue
As our BeautyPRpro blog subscribers know, Sharon and I are great proponents of using social media to help you get closer to your clients (and the media), attract new clients (and the media) that don’t know about you yet, and keep you more ‘connected’ to all them … regularly. Today’s social media tools allow us all to do that simply and economically.
The Power of Example
Doing our own blog, being on Twitter and Facebook… Continue
Why Have Over a Million People Watched This Video on YouTube?
It was shot at the Sasquatch Music Festival this year. Either you get it, or you don’t. Either you will do something with what you learn from it … or you won’t. As always … the ball’s in our own courts.
If you don’t get it ( or you get it, but don’t do anything with it) … no problem, you’ll still do very well with your PR efforts following the suggestions, tips, dos and don’ts in the… Continue
Looking for the BEST SEAMLESS HAIR EXTENSIONS on the market? Look no further! Thicken It Studios offers the only completely seamless extensions on the market that provides ZERO DAMAGE to your hair. 30 minute application process, 30 minute removal. We are a full GREEN company. We offer FREE EDUCATION in your salon. Please contact me at 305-781-4932 to schedule a class and learn more about this revolutionary extension line.
Ok, for those who read the first part of this blog I discussed how important it is to first develop skills of basic communication for dealing with people. These skills are not just for our industry but skills that make people like you and allow others to accept your input, all based on trust. This second blog will introduce you to a company I feel has excellent technical information on developing great rapport and giving a second to none color consultation.
There’s a woman I know, who although she doesn’t have any real trouble with her eyes, pays more and waits longer to get an appointment in order to see an ophthalmologist instead of the normal, easier to get an appointment and less expensive optometrist. When I asked her why she said he spent longer on his consultations with her and that he would really listen. I said “listened” not “hear” because if you’re looking to stand out from the rest as an artist you are going to want to really… Continue
Yes you heard me correctly. Vern Shears A, B and a C can make you more money all while making your job as an stylist doing extensions much easier. How? Let me explain. Any hairstylist or anyone who specializes strictly doing hair extensions knows that the application of the extensions is the easy part, time consuming but still the easy part. As we get more proficient we can only become faster and cleaner at our application of each extension but the application is not rocket science. But where… Continue
Too many people put off something that brings them joy just because they haven't thought about it, don't have it on their schedule, didn't know it was coming or are too rigid to depart from their routine.
I got to thinking one day about all those women on the Titanic who passed up dessert at dinner that fateful night in an effort to cut back. From then on, I've tried to be a little more flexible.
How many women out there will eat at home because their husband didn't… Continue
Added by Robert Marc on June 11, 2009 at 11:41am —
Up selling is what “supersizing” is all about. It is the process of moving a prospect up
from an inferior to a better product, which is more expensive. The Wendy’s girl asks,
“Can Me Supersize your order for you?” That is an up-sell.
Add-on selling is the process of adding on additional products or services at the end of the sale. McDonald has made a killing asking, Can I get you a hot apple turnover with that?
It is extremely important that you develop Marketing, Sales, PR Salon Services, and a strong Retail Program.
You MUST enlist your staff and have them put all of your ideas into a time line. By enlisting your staff you create ownership in your overall success of the project. People do not like lousing when something belongs to them.
You MUST draw up a working plain. If you do not it is like taking an auto trip from Los Angeles to New York without a Road Map.
A Marketing Strategy for Small Businesses to Beat the Recession
If a business wants to sell more, there are two things it can do: it can attract new customers; or it can entice its existing customers to come back and buy again. All the marketing efforts it makes are aimed at achieving one or other of those two goals.
In times of economic recession, it's particularly important for a small business to concentrate its efforts on marketing strategies that actually will drive… Continue
Added by Robert Marc on June 11, 2009 at 11:31am —