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BeautyPRpro - Alex and Sharon's Blog (8)

What’s Your Excuse?



Some writings resonate

We’ve heard every reason and excuse in the book for salon…

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Added by BeautyPRpro - Alex and Sharon on July 7, 2011 at 9:50am — No Comments

Are You a Self-Sabotaging Salon Pro?

Just talk … It’s upsetting.

… and it always makes us…

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Added by BeautyPRpro - Alex and Sharon on July 3, 2011 at 9:58am — No Comments

Is Your Salon or Spa ‘Beloved’ in Your Community?

This post inspired by a discussion with 27 year salon industry veteran Robin Gribbin and charter beautyprpro subscriber prize winner Meghanne Gibbon Haran of You Salon in Maryland. Also, it was a recent question by a new salon owner in the Salon and Spa Business Forum on Facebook who asked, “How can I become better known by my… Continue

Added by BeautyPRpro - Alex and Sharon on November 22, 2009 at 4:33pm — No Comments

10 Deadly Sins Against Positive PR Perception

How Are You Perceived?



Public relations helps to shape and cultivate how others perceive you. But before you can focus your ‘public relations’ on others you need to shape and cultivate your story for yourself and be able to tell it effectively. That means you need to envision ‘yourself’ clearly. Then, and only then, can you place it before others.



Since public relations shapes ‘perception’ (which covers a lot of ground — way beyond writing the better press release)… Continue

Added by BeautyPRpro - Alex and Sharon on November 3, 2009 at 10:54pm — No Comments

Salon Blog and Twitter – A Yummy Combination

Get ‘Engaged’







As our BeautyPRpro blog subscribers know, Sharon and I are great proponents of using social media to help you get closer to your clients (and the media), attract new clients (and the media) that don’t know about you yet, and keep you more ‘connected’ to all them … regularly. Today’s social media tools allow us all to do that simply and economically.



The Power of Example

Doing our own blog, being on Twitter and Facebook… Continue

Added by BeautyPRpro - Alex and Sharon on June 23, 2009 at 8:58am — 2 Comments

How to Begin a Movement – ‘Passion’ and ‘Fun’ Sells

Why Have Over a Million People Watched This Video on YouTube?



It was shot at the Sasquatch Music Festival this year. Either you get it, or you don’t. Either you will do something with what you learn from it … or you won’t. As always … the ball’s in our own courts.





If you don’t get it ( or you get it, but don’t do anything with it) … no problem, you’ll still do very well with your PR efforts following the suggestions, tips, dos and don’ts in the… Continue

Added by BeautyPRpro - Alex and Sharon on June 22, 2009 at 8:00am — 3 Comments

Consistency Counts

Being Consistent.



“Look to make your course regular, that men may know beforehand what they may expect.”

- Francis Bacon




Consistency means you are there, appearing at ‘regular intervals’ in the lives of your clients, and in the eyes of local editors and writers. You are someone they can “count on” seeing and hearing from. You are a part of their world … consistently.



Consistency alone can make a huge difference between you and the ‘other… Continue

Added by BeautyPRpro - Alex and Sharon on May 12, 2009 at 1:55pm — 1 Comment

PR isn't Just About Media

By Alex Irving, on January 16th, 2009



We often forget that PR strategically impacts every level of our organizations. It’s not only about the consumer or your client, it’s about your staff too. After all, it’s their perceptions, attitudes and actions that ‘color’ your client’s lives as well as their hair every day.



There’s not much for me to say about this except … Watch it, take it in.



* What does it mean to… Continue

Added by BeautyPRpro - Alex and Sharon on April 15, 2009 at 9:42am — No Comments

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