As a salon owner there must be something that sets you apart from the shop down the street. Pop culture is having an effect on client expectations. All of these reality shows are giving the average consumer an entrance to what goes on in high end salons. They are expecting more as are the new talent pool of stylists. They need more than an offer of commission or chair rental in a busy salon and a retail percentage. They need the offer of education whether in house or not. Through education their job will become easier and they can make more money. Only a small percentage of stylists that complete beauty school actually make a career of it. Education, education, education. They will come with the incentive for improvement not just for a lateral transfer.