HairFlix Society

TIPS TO RETAIN YOUR CLIENTS

Add-on selling is the process of adding on additional products or services at the end of
the sale.

There are various elements to a complete up-sell or add-on system…
You must have special offers developed specifically for these purpose…

• Offers designed to move people up;
• Offers designed to add-on more products or services;
• Offers designed to get people to buy something else.

Naturally, you’re going to have to train your people. You’re asking them to do
something new. Don’t expect them to automatically and instantly embrace
these new responsibilities. Teach them how.

You’ll also need an incentive program to get your people on-board. I know many
think their paychecks ought to be incentive enough for them to do what
you ask. But it seldom is. You need to reward the new behaviors you want
them to perform, long enough that it becomes a natural part of what they do.

Be sure to have “everybody can win” incentives.

IE: Anybody and everybody who increases their average ticket by 10% this pay period gets…….

Finally, you’ve got to track your results.

You need to measure your average ticket prior to introduction of the new up-sell/add-on/cross-selling system.

And you must have a way to measure the same number after you have
installed the system.

Exceptional customer service builds all three areas of your business.

Not only does it encourage your clients to refer, but remember that referred new customers cost you nothing to acquire.

You don’t have to advertise for them because your happy clients do
that for you.

The reduction in marketing costs makes you more profitable, both from
increased revenues and lower expenses.

You don’t have to advertise for them because your happy clients do
that for you.

The reduction in marketing costs makes you more profitable, both from
increased revenues and lower expenses.

You’ll also enjoy a greater willingness on the part of clients to spend more with you each time they buy.

When you recommend something, your client is likely to believe you,

This is because exceptional customer service builds trust

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